A lead magnet that wins you more driveway jobs.
Most homeowners leave a website because they can't see a price. With DriveFunnel they type their address, draw round their driveway on satellite and see an estimate in under a minute. To get it, they leave their details. You get a ready-to-book lead, and DriveFunnel does the chasing.
- Turns browsers into enquiriesAn instant price is the reason to leave a name and number, day or night.
- Less adminMeasuring, pricing, chasing and survey booking run on their own in the background.
- Better leadsSomeone who has measured their driveway, picked a material and still asked for a visit is ready to talk.
Why the estimates are accurate
- Measured from satelliteOn a clear view the outline is usually within about 5% of a tape measure. Homeowners drag the corners to match their driveway exactly, and you confirm on site.
- The whole job, not just the surfaceRemoving the current surface, edging, drainage, dropped kerbs and other extras are all priced in.
- Your prices per m²A low and high rate for every finish you lay, plus your minimum job value, so estimates match what you'd quote.

Show homeowners their new driveway before you visit.
Homeowners upload a photo of their driveway, mark it with a few taps, and see it in a new finish in about 30 seconds. Everything else in the photo stays exactly as it is. Tap a finish to try it.
Your materials, not ours. At setup we match the visualiser to the finishes, colours and aggregates you lay, so homeowners only ever see what you can install.
- Makes the job feel real, so more people book the survey
- Their photo and chosen finish arrive with the lead
- Works on a phone in under a minute
Everything between the click and the survey.
DriveFunnel is the front door for your website and ads. It doesn't replace your CRM, it fills it.
Fully white-label
Your logo, colours and wording, embedded on your site or on a hosted page for your ads.
Matched to your quotes
At setup we match every estimate to your real prices, including removal, edging, drainage and dropped kerbs.
Instant lead alerts
Text and email to whoever you choose, with the driveway size, finish, price seen and survey slot attached.
Automatic follow-up
A short, personal sequence sent in your name, so cold leads warm back up without chasing.
Survey booking
Homeowners pick a slot from the days and times you make available.
Works with your CRM
Leads flow into the system you already use, from Tradify and Jobber to a spreadsheet. Nothing to replace, nothing to relearn.
Cold leads warm back up. Nobody has to chase.
A short sequence of texts and emails, sent in your name, until they book or opt out. It stops the moment they reply or book a survey.
Not running ads yet? We can switch the traffic on too.
If you already advertise, DriveFunnel simply turns more of those clicks into surveys, and you won't need this. If you don't, add our ads management: we run your Meta and Google campaigns and point every click at your branded funnel. Brands shown are fictional examples.
Driveway specialists covering the whole area. Call 01xxx xxxxxx for a FREE no-obligation quote!
- Lands on a phone number or a contact form with no price
- Homeowner waits for a callback, or scrolls on
- Leads go cold while you're on site
See what your new driveway would cost in 60 seconds.Pop in your address and we'll measure it from satellite. No call needed.
Your driveway estimate
in 60 seconds.
Measured from satellite, no call needed
- Lands on your instant-estimate funnel
- Homeowner sees their estimate in about 60 seconds
- Books a survey, then follow-up runs automatically
What ads management includes
- Meta and Google campaigns set up for your area
- Ad copy and creative built around instant estimates
- Ongoing optimisation by ad specialists
- Every click sent to your branded funnel
- Monthly report: leads, surveys and cost per survey
- Your ad accounts, your data, you own it all
The management fee depends on your marketing budget. We'll talk it through on your demo call. Ad spend is paid directly to Meta and Google.
One setup. One monthly fee. One extra job pays for a year.
We build your funnel with your branding, finishes and prices, then run it for you every month. No per-lead fees. Pay annually and get 2 months free.
- Branded instant-estimate funnel
- Prices matched to your own quotes
- The driveway visualiser
- Instant alerts and automatic follow-up
- Survey booking and CRM hand-off
Not running ads? Add ads management, quoted on your marketing budget. See what's included
What installers ask us
Do I need a new website?
No. We embed the calculator on your existing website, or host a branded funnel page for you at your own address, like quote.yourfirm.co.uk. The hosted page is ideal for ads, too.
How accurate are the estimates?
The driveway is measured from satellite, usually within about 5% of a tape measure, and priced from your own rates, matched to your real quotes at setup. Homeowners see an indicative range, clearly labelled as confirmed at your free site visit.
What if the driveway is hidden by trees or a car?
Homeowners can drag the corners to where the edges are, or draw the outline themselves with a few taps. The outline only needs the edges, so a parked car in the middle makes no difference.
Can I set my own prices per m²?
Yes. You set a low and high price per m² for every surface you lay, a removal cost for each existing surface, your extras and a minimum job value. Change them any time.
Does it replace my CRM?
No. DriveFunnel is the front door. Leads pass into the CRM, diary or inbox you already use, from Tradify and Jobber to a spreadsheet.
Do you supply the traffic?
Not by default. DriveFunnel turns the visitors you already get from your website and ads into booked surveys. If you aren't running ads yet, you can add our optional ads management, and we'll run your Meta and Google campaigns for you.
Do I need the ads add-on?
Only if you aren't already advertising. Installers with their own ads, or an agency they're happy with, just use the funnel.
Is the visualiser extra?
No, it's included. At setup we match it to the finishes, colours and aggregates you lay, so homeowners only see what you can install.
Is there a contract?
Monthly plans have a 3-month minimum, then roll monthly. Annual plans are paid upfront and get 2 months free.
How long does setup take?
Usually around a week from receiving your prices and branding to a live funnel.
Less time on admin.
More time laying driveways.
Pick a time below. In 30 minutes we'll show you how the calculator would look with your logo and your prices on a house in your area, and how leads, surveys and follow-up would work for your team. We can set the whole thing up for you.